SOHO Tianhong Awarded the 2024 Jiangsu Provincial Automotive Sales Industry Outstanding Contribution Award

SOHO Tianhong Recognized with Multiple Honors at the 2025 Jiangsu Automotive Development Conference

February 27, 2025 – The 2025 Jiangsu Automotive Development Conference, along with the Annual Meeting of the Automotive Sales Chamber under the Jiangsu Provincial Federation of Industry and Commerce, was successfully held in Nanjing. As a key yearly gathering for the province’s automotive sector, the event brought together government representatives, industry associations, automakers, dealer groups, experts, enterprises, and media outlets to exchange insights on emerging trends and innovative development strategies within Jiangsu’s automotive industry.

At the awards ceremony, SOHO Tianhong received multiple distinctions in recognition of its strong industry performance and contributions, including:

• “2024 Outstanding Contribution Award in Jiangsu Automotive Sales Industry”

• “2024 Jiangsu Automotive Industry Skills Competition – Team Gold Medal”

Founded in 1999, SOHO Tianhong has long been active in the automotive sector, building an extensive service network across Jiangsu and Anhui provinces. The company currently operates 33 authorized brand dealerships representing around 20 automotive brands, such as Xiaomi, Leapmotor, GAC Aion, Deep Blue, Avita, Polestar, Audi, Cadillac, Volvo, Lexus, and Buick. Its business portfolio spans vehicle sales, export operations, after-sales services, and used car trading, forming a fully integrated automotive service chain.

In response to evolving market dynamics, SOHO Tianhong has continuously optimized its strategy, accelerating transformation and innovation. On the sales side, the company closely aligns with national initiatives promoting “new energy vehicles” and “new retail” development. Through targeted marketing campaigns and expanded customer outreach, brand awareness and consumer engagement have significantly improved. In 2024, used car sales increased by 56%, while trade-in volumes rose by 46% year-on-year. Growth momentum continued into January 2025 with double-digit increases. Meanwhile, new energy vehicle sales surged by 140% in 2024, with penetration rates climbing by 136%, and further growth was recorded in January 2025, including a 151% rise in NEV sales and a 22% increase in penetration rate.

On the service innovation front, SOHO Tianhong continues to prioritize customer experience. The company has introduced structured used car trade-in programs, professional vehicle appraisal services, and integrated one-stop solutions. It has also strengthened its digital transformation by leveraging new media marketing channels, building high-performance operational teams, launching online purchasing platforms, and offering home test drive services—ultimately creating a more convenient and seamless car-buying experience for customers.